Breaking the Algorithm: The Evolution of Our Digital Diet
"If any of us believes we are not addicted to our devices and digital media experiences, we are kidding ourselves" - Edwin Wong, Vox Media’s SVP of Insights & Innovation.
Recently, we partnered with Vox Media to engage 4,000 people across the United States to better understand our digital habits. Our research aimed to dissect both the positive and negative effects that digital algorithms have on consumers, especially in the wake of the COVID-19 pandemic.
Only through a deeper understanding of our digital “diets” can content creators, platforms, marketers, and users create a meaningful shift towards “healthier” algorithms- ones that foster a sense of unity, active engagement, and build a better society both online and off.
It’s always a pleasure to work with our trusted partners, clients, and friends to share important insights on human behavior to market research professionals and interested individuals alike.
We anticipate a continued evolution in consumer behavior in the months and years to come. Whether it’s shopping habits or social media usage, researchers will need to keep a close eye on these trends.
This post and subsequent write-up have been adapted from a live presentation featuring Edwin Wong, Vox Media’s SVP of Insights & Innovation during a weekly ‘Smart Solutions for Extraordinary Times’ discussion.