"If any of us believes we are not addicted to our devices and digital media experiences, we are kidding ourselves," says Edwin Wong, Vox Media’s SVP of Insights & Innovation.
In a study done in partnership with SightX, Vox Media engaged 4,000 people across the United States to better understand our digital habits. The aim of the study dissects both the positive and negative effects of the digital algorithm on consumers in the wake of the coronavirus.
Through a deeper understanding of our digital diets, content creators, platforms, marketers and users all have the power to create a meaningful shift towards "healthier" algorithms - ones that foster a stronger sense of community, activate consumers, and build a better society both online and off.
It was a pleasure working with one of our trusted partners, clients, and friends to help share a broader understanding of consumer behaviors and digital habits to consumer insights professionals and individuals alike. We anticipate a continued evolution of consumer behaviors in the months and years to come. Whether it's shopping in-store, on-line, or using social media, researchers should keep a close eye on these trends.
Read Edwin's full recap of the study here.
This post and subsequent write-up of the study has been adapted from a live presentation from Edwin Wong, Vox Media’s SVP of Insights & Innovation during a weekly ‘Smart Solutions for Extraordinary Times’ discussion.
You can view the webinar here.
