Key Methods for Optimal Market Segments [Webinar On-Demand]
Have you considered that your customers are more diverse than your messaging, branding, or outreach strategies?
In our post-demographic age consumers continuously construct (and reconstruct) their identities, making delineations based on age, gender, ethnicity, income, or education far less effective than previously thought.
Check out our latest on-demand webinar to learn how to reimagine your customer segments (or uncover new ones) with a fresh approach, sound methodology, and a little help from automation.
During this discussion, we cover:
The pitfalls of segmentation methods that rely too heavily on demographic and geographic data.
Expert tips to level up your segmentation techniques.
How behavioral and psychographic data points can play a larger role in your segmentation efforts.
And how to incorporate qualitative insights for more robust personas.