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How to Run a Better Competitor Analysis [with Free Survey Template]

If you want your business to thrive, you've got to understand the competitive landscape. But if you're on the outside looking in, it might be..

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How to Test Your Messaging and Claims [Free Survey Template]

We live in a noisy world, constantly bombarded by advertising and branded content. This makes[..]

7 Tips to Optimize Your Next Concept Test

We've said it before, and we'll say it again: Concept testing is one of the most versatile tools in[..]

Insights

Consumer Holiday Spending Insights: What Brands Need to Know in 2022 and Beyond

2022 dealt some turbulent economic circumstances for US consumers.

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How to Get Better Brand Insights

Branding is more than just color schemes and logos.

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A Brief Guide to Logo Testing [with Free Template]

As any branding expert knows- your logo says a lot about you.

Exploring Market Research Trends and Insights

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How to Run a Better Competitor Analysis [with Free Survey Template]

Recent stories

Research resources

How to Test Your Messaging and Claims [Free Survey Template]

7 Tips to Optimize Your Next Concept Test

Insights

Consumer Holiday Spending Insights: What Brands Need to Know in 2022 and Beyond

Research resources

How to Get Better Brand Insights

Research resources

A Brief Guide to Logo Testing [with Free Template]

SightX in the news

What we’ve been up to

The Rise of Zero-Party Data

SightX Accelerates Automation Roadmap with Exciting New Product Release

Industry Trends and other Takeaways from CRC

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