Exploring Market Research Trends & Insights
How to Analyze & Apply the Results of a Gabor Granger Pricing Study
One of the most common challenges businesses face is setting a price that maximizes revenue while remaining competitive in the market. Pricing decisions can make or break an organization, influencing consumer perceptions, market positioning, and, ultimately, profitability. Gabor-Granger studies stand out as a particularly useful pricing research methodology in the journey toward pricing optimization.
Naira Musallam, PhD • 15 May 2024
SightX Announces Industry-First Generative AI Market Research Consultant
On November 23, 2023 SightX announced a major release with their new Generative AI consultant Ada, set to revolutionize the market research industry.
Tim Lawton • 14 May 2024
How to Build a Successful Product Launch Strategy
Whether you are a start-up or a global consumer goods company, launching a new product can be daunting. So, having a strategy in place, grounded in best practices and backed by data and insights is crucial for risk mitigation and overall success.
Tim Lawton • 10 May 2024
How AI is Making it Harder to Forget about Customers in Go-to-Market Motions (Part 3)
This piece is the third and final in a three-part series exploring the ways AI makes it difficult to lose touch with consumers in go-to-market and product launch strategies. Specifically, we are investigating the excuses often used when organizations forget to center their customers, and how AI is making those excuses obsolete. Click these hyperlinks to read part 1 and part 2.
Dr. Brad Smith • 07 May 2024
The ROI of Market Segmentation: How Targeted Marketing Increases Revenue
While market segmentation is often used to improve customer journeys and personalize experiences, it also offers marketers a way to up their campaign ROI and drive meaningful revenue for their organizations.
Naira Musallam, PhD • 06 May 2024
The Power of Concept Testing for New Product Development
Concept tests are one of the most valuable insights tools available to you, which explains why it's the most popular experiment on the SightX platform!
Naira Musallam, PhD • 02 May 2024
8 Tips for Gaber Granger Pricing Studies
In pricing research, a Gabor-Ganger study offers a systemic approach to understanding price sensitivity and demand elasticity for a product. It helps organizations make more informed pricing decisions that drive revenue and maintain competitiveness.
Naira Musallam, PhD • 01 May 2024
How AI is Making it Harder to Forget about Customers in Go-to-Market Motions (Part 2)
This piece is the second in a three-part series exploring the ways AI makes it difficult to lose touch with consumers in go-to-market and product launch strategies. Specifically, we are investigating the excuses often used when organizations forget to center their customers, and how AI is making those excuses obsolete. To read part one, click here.
Dr. Brad Smith • 30 Apr 2024
Market Segmentation: Types, Benefits, and Strategies
Whether developing a product or crafting a social media ad, it's important to recognize that your target market is not a monolith. Each individual has distinct characteristics, behaviors, and motivations.
Savannah Trotter • 24 Apr 2024
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