Exploring Market Research Trends & Insights
How AI is Making it Harder to Forget about Customers in Go-to-Market Motions (Part 1)
In our new series, we’re exploring the ways AI is making it harder than ever to lose touch with consumers in go-to-market and product launch strategies. Specifically, we will look at the excuses often used when organizations forget to center their customers, and how AI is making those excuses obsolete.
Dr. Brad Smith • 23 Apr 2024
Staying Ahead in Dynamic Markets: How Generative AI Empowers Swift Decision-Making
Dynamic markets demand swift and decisive action, but that’s often easier said than done.
Savannah Trotter • 22 Apr 2024
Beyond Survey Research: Exploring Complementary Market Research Methods
Survey research is heavily relied upon by organizations to collect direct feedback from customers. And for good reason! Surveys are an effective way to connect with an audience.
Naira Musallam, PhD • 19 Apr 2024
How Market Segmentation Enhances Customer Experience
In a hyper-connected world, customers expect more from the brands they engage with.
Savannah Trotter • 16 Apr 2024
How to Have a Successful Product Launch
It’s no secret that markets are flooded with similar offerings. Which means standing out and making a lasting impact is easier said than done.
Savannah Trotter • 12 Apr 2024
7 Tips for Conducting an Effective Maxdiff Experiment
MaxDiff, short for Maximum Difference Scaling, is a technique used in consumer insights to measure preferences for products, services, features, or concepts. Respondents are typically presented with a series of paired attributes and are asked to select their preference.
Naira Musallam, PhD • 09 Apr 2024
Data Privacy & Generative AI in Market Research
In the digital age, data privacy and security are paramount, especially when utilizing powerful generative AI tools, like our research consultant Ada.
Lindsay • 05 Apr 2024
Market Segmentation: Types, Benefits, and Strategies
Whether developing a product or crafting a social media ad, it's important to recognize that your target market is not a monolith. Each individual has distinct characteristics, behaviors, and motivations.
Savannah Trotter • 04 Apr 2024
How to Conduct Consumer Insights Research
Understanding consumer behavior is essential for companies aiming to stay ahead of the curve. Consumer insights research serves as the compass that guides strategic decision-making, helping organizations uncover valuable insights into their target audience's preferences, motivations, and behaviors.
Savannah Trotter • 03 Apr 2024
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